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Train
The session stays exactly as it is. Strength, conditioning, class, coaching. Nothing about your programming changes.
PureWave Technologies · Fitness Partnerships
Build More Than A Gym.Build A Performance & Recovery Ecosystem.
Your members already train. PureWave adds the recovery, performance and longevity layer that keeps them coming back, extends membership life and opens a second revenue line inside the footprint you already own.
- 20 min
- Session length
- 3 modalities
- One platform
- Zero build
- Fits existing space
- Turnkey
- Launch support
Working inside performance, recovery and longevity environments
The shift
Members are not asking for more equipment.They are asking for a better outcome.
Training is no longer the whole product
Members judge a club by how they feel between sessions. Sleep, stress, soreness and energy now sit inside the buying decision alongside equipment and class schedules.
Recovery is where the spend moved
The dollars once spent on a second membership are moving toward recovery, longevity and performance services. Operators who host that experience keep the relationship and the revenue.
Your footprint is already the venue
You own the traffic, the trust and the square footage. A recovery ecosystem does not require a new location, only a considered use of the space you already lease.
A recovery floor changes how often a member walks through your door and how long they stay with you.
The member journey
One visit, five moments, a longer relationship.
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The business case
Four ways a recovery ecosystem earns its place on the balance sheet.
Retention
Give members a reason to stay through the quiet months
Attrition rarely starts with a bad workout. It starts with fatigue, soreness and a stalled feeling. A recovery layer gives your team a response to that moment instead of a cancellation form.
- Rest day
- Becomes a visit
- Front desk
- Gains a save offer
Reactivation
Your largest untapped audience is the list you already own.
Every operator carries a file of lapsed and low frequency members. Recovery gives you a different conversation to open with them, one that does not begin with a discount.
- Dormant
The member who stopped coming
They still pay, or they cancelled last quarter. Either way the reason is rarely price. It is fatigue, a nagging shoulder, a schedule that got heavier.
- Invitation
A reason that is not another workout
Reactivation campaigns work better when the offer is recovery. It asks nothing of a body that already feels behind, and it is easy to say yes to.
- First session
Twenty minutes, no performance required
They lie down. They feel something. The building becomes a place associated with relief rather than obligation.
- Re-engagement
Recovery leads back to training
Once the habit of walking in returns, training follows. The recovery room becomes the front door of the second membership life.
The reactivation signal
A new experience creates a new reason to engage.
DormantNew reasonPureWaveRe-engagedActive
In partnership with Shark Health
Why High Performers Are Investing in Recovery
The same behaviour showing up in locker rooms and executive schedules is now arriving at the front desk of commercial clubs. Read as an operator, it is a demand signal.
The people paying most for performance recover deliberately
Professional athletes, founders and executives treat recovery as scheduled work, not a reward. Your highest value members already think this way, whether or not your club offers it.
Recovery is where the conversation moved
Sleep quality, nervous system load and readiness are now mainstream topics. Members arrive with questions your training floor alone was never designed to answer.
Access is the differentiator, not information
High performers do not lack advice. They lack a place to actually do it, close to where they already train, with equipment they trust and no appointment friction.
The clubs that win the next decade will be the ones that own how a member feels the day after training, not only the hour they spend inside it.
Revenue ecosystem
One platform, several places it can earn.
PureWave
1 VEMI system
Systems per locationMore systems expand capacity. Model the revenue impact in the calculator below.
Memberships
Recovery access sits inside a premium tier and gives your top price point a tangible benefit.
Commercial models are built with you around your market, pricing ladder and space. We do not publish revenue promises because the numbers belong to your club, not ours.
The business model
What could PureWave mean for your bottom line?
Every fitness organization is different. Adjust the assumptions below to explore how premium membership integration, VEMI sessions and PureWave product sales could create additional annual revenue opportunities across your organization.
Start with one location and 1,000 members, or model your entire portfolio.
Modeling mode
01 — Premium membership integration
Increase membership value
PureWave recovery access could be incorporated into a premium membership tier, wellness upgrade or recovery package.
Potential annual
$12,000
$12,000 per location
Premium membership capacity
Capacity approaching limit
105 premium members supported by 1 VEMI at 70% member allocation and 1 visit per month.
Members upgrading10%
Monthly premium$10
02 — Non-member VEMI sessions
Turn recovery into a destination
Model paid VEMI sessions for non-members, guests, local executives, athletes and wellness consumers.
Potential annual
$16,200
$16,200 per location
Demand — Standard metro market
2 paid sessions/day selected
Illustrative market range 2–4 sessions/day.
Capacity — 1 VEMI installed
1.8 paid slots/day available
Modeled sessions use the lower of demand or capacity.
Potential demand exceeds current modeled capacity by 0.2 sessions per day.
Session price$30
Non-member session demand per day2
Operating days per week6
Operating weeks per year50
03 — PureWave Ultra sales
Extend recovery beyond the club
Ultra is a premium product members discover in the facility and purchase for continued wellness at home.
Potential annual
$2,400
$2,400 per location
Ultra sales per location / year2
Retail price $8,000. Fitness organization margin assumption 15%. Club contribution per unit $1,200. Product sales value is not counted as club revenue.
04 — PureWave Travel sales
Make wellness portable
Travel gives members a way to keep recovery with them, sold through the facility.
Potential annual
$2,250
$2,250 per location
Travel sales per location / year5
Retail price $3,000. Fitness organization margin assumption 15%. Club contribution per unit $450.
05 — Member reactivation
What if recovery brings members back?
This scenario models the financial impact if recovery and wellness programming contributes to re-engaging the selected percentage of lapsed members.
Potential annual
$0
$0 per location
Lapsed members reactivated2%
Months retained after reactivation6
06 — Member retention — scenario modeling only
What is one point of retention worth?
This models the economic value of a change in attrition. It does not imply PureWave will cause the improvement.
Potential annual
$0
$0 per location
Attrition improvement1%
Months valued12
Illustrative annual PureWave opportunity
Organization-wide
$32,850
Per location
$32,850
Equivalent monthly opportunity
$2,738
Illustrative model based on selected assumptions. Not a revenue guarantee.
VEMI capacityHigh utilization
97%
AvailableOptimalHighLimit
- Theoretical sessions / day
- 24
- Modeled sessions / day
- 6.0
- Member slots / day
- 4.2
- Paid slots / day
- 1.8
Your model
- 1 location
- 1 VEMI per location
- Total VEMIs deployed
- 1
- Members modeled
- 1,000
- Premium members modeled
- 100
- Modeled sessions / year
- 1,740
- Capacity utilization
- 97%
- Illustrative annual opportunity
- $32,850
Revenue mix
- Membership upgrades37%
- VEMI sessions49%
- Ultra sales7%
- Travel sales7%
Potential incremental opportunity stack
This stack represents modeled incremental opportunity only. It does not represent existing club revenue.
What does capacity look like?
The same assumptions modeled against one, two and three VEMI systems per location. Adding systems adds capacity. It does not create demand on its own.
What happens when the model scales?
The same illustrative assumptions of $32,850 per location, applied across a portfolio and adjusted by the 100% realization factor.
1 location$32,850
5 locations$164,250
10 locations$328,500
25 locations$821,250
50 locations$1,642,500
80 locations$2,628,000
Projected opportunity based on selected assumptions. Actual results will vary by market, utilization and operating model.
Operational observation
Demand is approaching capacity
Your selected assumptions place utilization near the modeled capacity of this configuration. Explore the impact of adding another system.
This is a modeling observation based on the assumptions you selected, not a recommendation or a revenue projection.
Now model it around your clubs.
The opportunity changes with membership size, market, utilization, pricing and portfolio scale. A PureWave partnership can be structured around the economics and member experience of your organization.
The platform
Three formats, one experience your members recognise anywhere.
Chapter one
VEMI Flagship
The centrepiece of the recovery floor
Three technologies layered into a single sculptural platform. Vibroacoustic waves move through the body, electromagnetic fields work beneath the surface and infrared warmth holds the session together. Members lie down, choose a program and let the platform run.
- Vibroacoustic
- Low frequency wave therapy
- Electromagnetic
- Pulsed field programs
- Infrared
- Gentle radiant warmth
- Session
- Twenty guided minutes
Chapter two
Ultra
For clubs that want the upsell options
Ultra brings PureWave's full-body wellness technology into a streamlined format designed for recovery, relaxation, performance support, and everyday wellness. Inside the gym, it gives members another way to incorporate recovery into their training routine. Beyond the club, Ultra also creates a premium retail opportunity for members who want to bring the PureWave experience into their own home and make recovery part of their daily lifestyle.
- System
- Full-body recovery & wellness experience
- Customization
- Brand-matched colors, finishes & accents
- Experience
- Recovery, relaxation & performance support
- Placement
- Recovery lounge, performance lab or premium wellness area
Chapter three
PureWave Travel
Recovery that leaves the building
A portable mat and controller for teams, tours, corporate accounts and members who travel. It extends the relationship past your four walls and gives your brand a presence in hotel rooms, locker rooms and away fixtures.
- Format
- Roll and carry system
- Control
- Handheld program unit
- Use case
- Teams, tours, corporate
- Setup
- Seconds, no installation
Every format runs the same program library, so a member who starts on the flagship floor can continue on a travel mat without relearning anything.
Corporate and B2B
The audience that never joined your club still needs somewhere to reset.
01
Weekday off peak
Corporate blocks fill the hours your floor is quietest.
02
Contracted volume
Employers buy sessions in advance, not membership by membership.
03
A wider catchment
Offices within a short walk become part of your member pipeline.
Partnership
Let us map what a recovery ecosystem looks like inside your club.
Send us your footprint and member profile. We will come back with a placement concept, a commercial model and a launch plan written for your operation.
- 01
Discovery
We look at your space, member mix and pricing ladder together.
- 02
Model
We shape the commercial structure that fits your market.
- 03
Install
Placement, staff training and launch assets are handled with you.
- 04
Launch
Campaign support for members, lapsed lists and local employers.